When I was young, there was saccharin. Sugar Twin was the brand name and came in little pink packets. Then came the push for a new artificial sweetner, with commercials that claimed that it was made from natural ingredients.
That was more than stretching the truth.
The blue packets and tubes seem here to stay. One of the neurophysicists I worked with told me 2 decades ago that his research indicated that aspartame was a neurotoxin and advised that it