I’m always amazed at the power of infomercials. I usually watch them from Saturday night to Sunday morning, to see who’s pushing what…and anything that is new or revolutionary. I’ve learned from several of the top guys in the business that crafting one, a successful and profitable one, is the art. Specific segments of that market respond to different proven formulas. These formulas get you to respond…whether or not the product is valid or not.

  Robert Cialdini wrote the book on Influence: The Psychology of Persuasion, and infomercial creators took note. One of the biggest KEY points to convincing others to do as you want is social proof. Infomercial USE this through their use of testimonials, stories from

Al Nye has written an informative and light post about what goes into that juicy delight called chicken McNuggets. These ingredients don’t go into the famous parts and parts of parts parody that was effectively and prominently used by Wendy’s when they launched their own chicken product.

However the amount of synthetic ingredients derived from petrochemicals is alarming. Check out his entertaining and informative post. It’ll make you think thrice before ordering them.

cj